It may be your email list of subscribers or leads who have shown interest in a lead magnet, a product, an offer or service but haven’t bought.

It may be your Facebook Group (regardless of size) of your prospects.

It may be your retargeting audiences on Google, Facebook or YouTube.

Your ability to make sales is critical to the success of your business.

Random ad-hoc marketing is not only time consuming it is ineffective.

Without the proper systems for attracting, following up, and converting your audience, subscribers and followers you will struggle to achieve your business and income goals.

This also leads to a dependency on things like word of mouth or referrals.

Word of mouth and referrals are fantastic but businesses cannot and should not be built on them.

We discovered most business owners don’t communicate enough with their audiences, their subscribers and their followers.

According to the IRCSS on average, only 2% of sales are made during the first point of contact. And 80% of sales are made between the 5th and 12th contact.

Most online business owners and marketers have a couple of emails in place to “try” and convert them, then after that? Nothing.

This results in a LOT of money on the table. Money that is yours.

There lots of tactics you could be using but unless they play a part of an overall strategy that’s proven to work, any results you may get will be short lived.

Tactics come and go, strategy is long term.

We found a lot of online business owners are at the mercy of and overly reliant on referrals, word of mouth, random recommendations or the erratic results that come from organic marketing methods like SEO and organic social media marketing.

The lack of strategy in acquiring leads and customers and strategically following up with them in a specific way was a big eye opener.

We discovered lots of online business owners understand the basics of marketing but struggle to communicate in a way that channels desire for their product, service or offers.

And because they don’t know what to say they often default to either saying nothing or sounding like everyone else.

What you say to your market and how you say can be a tremendous advantage or disadvantage.

We also discovered lots of online business owners are fed up with hearing lots of theory and ideas on ways to grow their business.

You want actual results and you want them fast.

Fact is: there is lots of information available online with varying degrees of quality. There are some fantastic people online offering amazing solutions but there are also the other side of the coin.

Unfortunately they are people selling programs, courses and widgets that promise the world but fail to deliver the most important metric that matters in business…results.