Remarketing Dynamite – Perry Marshall

In the early days of AdWords, it was “spray and pray.” You would grab as many keywords as you could possibly find and sling mud against the wall.

And if you even halfway knew what you were doing, it worked.

A few years later, if you wanted to wedge into a tight market, you did something completely different:

You honed in on ONE keyword. Maybe even one EXACT MATCH keyword.

And even if you labored for six weeks on that one keyword, you just hammered down and tested until you nailed that thing.

And THEN you expanded from there.

Six months later you might have 1000 keywords but it all started with “chiseling your way in” at first.

Well now, in a great many markets, you can’t even do that.

The place where you chisel your way in is… remarketing!

Those people already came to your site.

But in my experience (RECENT experience with PROOF and numbers) anywhere between 10% and 30% of the people who visit your website would buy from you and could buy from you. And the time is right…

But they didn’t buy from you.

And they didn’t opt in.

And they didn’t sign up for your podcast or anything else.

So you are destined to completely miss them unless you use retargeting.

Well what’s cool is that 10% to 30% can be reached affordably and they are warm and to some degree they fit your ideal customer profile so they are perfect for testing ads and offers and headlines and subject lines. And book titles and product names and everything else.

You can build “Virtual Autoresponder” sequences.

You can adjust the timing… this comes on day 1, this other thing shows up day 2.

And as they see your advertising around the web, they become intrigued.

I’m getting that from my ads and blog posts now. Yesterday I was the guest on a podcast and the interviewer mentioned a blog post that he’d seen because of my retargeting.

This works, folks. And from my almost-20 year perspective on PPC, I have seen that

1. there is always a part of PPC where a giant mob of people is pounding away (like a bunch of six year olds playing soccer… you can’t see the ball but you can see the mob of kids) and…
2. there is always a part of PPC that most people are ignoring. They don’t realize it’s an art form, they don’t realize there’s all kinds of possibilities and methods and techniques that hardly anyone is applying, simply because it’s not “sexy” enough or “hot” enough.

Well right now, #1 is Google and Facebook ads, the way most people do them.

Category #2 is YouTube ads and Remarketing.

Remarketing is new again because there are so many options you now have to link Google Analytics and custom audiences with Google retargeting so you can hit the EXACT people you need with the exact message, and do it with ease.

“But Perry, I can’t afford this…”

If you can’t afford $39 plus a New Renaissance membership (or $299 if you don’t like memberships)… then you probably should quit and get a job.

Seriously, can you afford to NOT do this? This is found money. Laying on the ground, waiting for you to pick up. So many AdWords advertisers are gun shy, because AdWords is thick with competition and cold traffic is often icy – Titanic sunk beneath frigid waters icy.

But Remarketing is warm. And, if you do it right, it’s HOT.

If a visitor comes to your website and does nothing, you lose them forever. Even if they are ideal in every other way.

But if you implement Rob’s strategies, you make sales to visitors who would otherwise vanish into the ether. 5% to 30% more leads and sales!

So… how many additional sales would you need to make to pay for a $299 course?

A half of a sale? One sale? Three sales?

MANY Planet Perry members will pay for this training with one third of one sale!!!

And that’s assuming you pay full ride, $299. New Renaissance Members pay only $39 in addition to their $99/month membership fee. If you are spending more than $100 per month on traffic you MUST attend this training.

Remarketing is hugely underestimated – You can double your conversion rate if you follow Rob’s instructions.

You could recoup your investment on day one.

“But Perry, Google AdWords drives me crazy. I wanna pull my hair out. This is just one more thing I’d have to manage…”

Compared to regular Google AdWords and Facebook, Remarketing is very low maintenance.

In fact, you will have Rob’s “80/20 remarketing strategy” up and running within a hour of the first session! And because Remarketing is inherently more profitable than regular AdWords, you don’t need to micromanage it.

Plus, if you want to stay relevant in online marketing, you must have a thorough understanding of Remarketing. And there’s no better person to get that from than Rob Sieracki.

“But Perry, if Remarketing is lower maintenance and less expensive than AdWords, why do I need to pay for a $299 course?”

You need to invest in this. Because just like Google AdWords, if you just dive in and do Remarketing, you will pay LOTS of stupidity tax. 50% to 90% of your money will be wasted. And Google will be only too glad to take your money and they will NEVER give it back.

Yes, I know Google has a great brand and great properties. I know that Gmail is great and Google Maps is great and it’s a great search engine and all the rest. People trust Google and it’s one of the best brands in the world.

But Google is a vicious machine and they are here to extract your money. Google is not Caspar the friendly ghost. Google is on the prowl. They want your money.

So if you are not willing to spend $39 or $299 to understand this then either you have no intention of doing remarketing… or else you are a fool.

“But Perry, I know everything I need to know about Remarketing, I don’t need this.”

I doubt that.

But IF you’re a master of Attribution Modeling already, then, yes, you may know everything you need to know. (Although you will still discover new things from Rob that you didn’t know before.)

If you’re not a master of Attribution Modeling…Rob will take you into PPC spaces you did not know might even exist. (Your competitors don’t know they exist either.)

• How to use AdWords as deliver service and Analytics as targeting device to target any custom segment
• How to think like an engineer, alter your bidding strategy to increase your reach into the dark spaces of PPC. That’s not possible in a lot of types of 3rd party delivery systems.

The kinds of high-level remarketing we’re doing, nobody has come to us or Rob with that already built in. Everyone else is at a 2 and we’re pushing 11.

“But Perry, I don’t even mess with AdWords anymore. Why do I need this?”

Remarketing, probably for the next 1-3 years, is a great way to test offers, unique selling propositions, sales funnels inexpensively before you roll them out to any other advertising platform.

With Remarketing Dynamite You Get Two Power-Packed Lessons with My Favorite Remarketing Genius, Rob Sieracki