Robert Plank – Fast Food Copywriting

Fast Food Copywriting

A Programmer’s Shocking Discovery Reveals a Quick and Easy Formula for Compelling Sales Letters That Will Have You Up and Running in Less Than An Hour!

Hop on the Fast Track to Extreme Profits and Copy a College Graduate Slacker’s Bulletproof System… So Easy A Monkey Could Do It… and It Works With Any Niche!

From the War Room Of: Robert Plank
Date: Tuesday, 11:00 AM

I market on the internet but I’m mainly a programmer. Several years ago I told a complete stranger at an internet marketing event:

I didn’t know it at the time, but that one random sentence out of my mouth EVENTUALLY made me realize that I’m a fast food copywriter.

What the heck is a fast food copywriter? It’s someone who can write sales copy to promote a product that’s good enough.

That person can write sales letters quickly and consistently.

When you go to a fast food restaurant, you go there to save time and money. You get your food in a matter of minutes, instead of 30 minutes or an hour… you are usually served in less than five minutes — sometimes in under a minute.

The “food” doesn’t have to be unhealthy (ever been to Subway Sandwiches?) — it just has to be fast, and taste the same every time.

Multinational fast food chains have tweaked their “production formula” to perfection: adjusting assembly lines, electronic equipment, training methods, packing materials, and preservatives.

Similarly, I’ve been adjusting my copywriting formula over time, and the end result of that is a special report I have for you called: “Fast Food Copywriting.”

I’m Not A Fantastic Copywriter, But You Should Know I Wrote This Entire Sales Letter… In Under Two Hours.

Imagine for a moment that you’re already great fast food copywriter.
You make serious money on the net using any or all of the following techniques:

Scenario #1: Resale Rights

You’re snatching up resale rights or private label rights to products, one at a time.

You write a totally new sales letter for the product. You promote it… use it to build a list… then use those profits to buy MORE resale rights products.

You’re growing your list exponentially.

Scenario #2: Affiliate Programs

I don’t even know how many thousands of affiliate programs are available in your niche for you to join.

The problem… everyone promotes the EXACT same sales letter! You’re smarter than the Average Joe, however.

You’re writing your own unique copy and leave others scratching their heads in disbelief as your copy speaks directly to the people you’re trying to target, while everyone else fails miserably with mass-market “spray and pray” cookie-cutter web sites.

Scenario #3: Joint Ventures

You’ve made friends with another internet marketer, or you see a product idea you really like but it’s being marketed poorly.

One day you call your friend on the phone and say:

“You spend three months developing and debugging your product and I’ll spend three days writing the copy and we’ll split the profits 50/50.”

Okay, you wouldn’t use such harsh language, but you’d still spend three days MAXIMUM to whip up some sales copy that will generate an extra few hundreds of dollars per month consistently for years to come.

Scenario #4: Copywriting Services

If you want an easy way to make some quick emergency cash, you could send a quick e-mail to your list and offer one slot of copywriting for 500 bucks.

“Unbeatable” copy costs thousands of dollars and takes months to write… but because you’re a fast food copywriter, you take that $500 and spend 2 to 3 hours banging out a lightning-fast sales letter that gets the job done.

With the simple directions I give you in my Fast Food Copywriting special report, you won’t produce award-winning sales copy that takes months and months of painstaking work to write.

Instead, you will be able to consistently write satisfactory sales letters that are selling within a matter of hours… GUARANTEED!

Let’s go over some more reasons why writing your own copy is the best way for you to crank up your online income to the “full blast” setting…

Pain #1: Copywriting Is As Expensive
As a Broken Bone With No Medical Insurance!
How much does product development cost you?

Let me rephrase that:

How Much Money Do You Flush Down The Toilet
Every Time You Create A New Product?

Let’s make a quick total…

– Product creation: $500 to $1500
– Sales letter graphics: $50 to $300
– Copywriting fees: $500 to $2500
– Estimated total: $1050 to $4300 per product.

The above shows an “average” cost of $2675 per product.

If you were selling a little $7 special report, do you know how many sales you’d have to make just to break even?

382 sales, that’s how many!

After 382 sales, you’ve finally made zero dollars and can begin the long slow trek towards making a little bit of pocket change to pay some bills.

I forgot other hidden fees like web hosting, advertising costs, transaction fees, taxes, and time wasted dealing with support issues. Some copywriters insist on taking a percentage of your profits as well!

On top of ALL that, you have to repeat the process every time you create a new product!

Do you make 5 to 10 sales a week? Then it will take you one YEAR just to break even, and by that time your product’s information could be outdated or copied by other marketers.

Couldn’t You Save A Bundle If You Knew
How To Do Some Of That Yourself?

I can’t promise you’ll get rich overnight, or that you’ll become a millionaire by this time next year. Those just aren’t reasonable claims. But I can promise you that if you work smarter instead of putting in any extra time, you will notice a nice improvement in your online business.

If you launched one product a month this year, and wrote your own “average” copy for each product, you’d save $6,000 to $30,000 in copywriting fees.

What would you do with the extra $6,000 per year you saved?
. Buy a car for your college kid, or put some money away into a college fund if you don’t have children yet.
. Choose four friends or family members and pay for a non-stop flight plus a 2-week vacation in Rome, Italy… every single year!
. Create a financial safety net where you could survive for a couple months if you were laid off, fired, or quit.

What would you do with the extra $30,000 per year you saved?
. Pay for a 5-month world cruise for two that includes free food, lodging, Internet, and dance lessons, with stops in New York, Los Angeles, Panama, Mexico, Hawaii, Australia, Thailand, India, Greece, and England.
. Make double payments on your mortgage to get your house paid off early, or help out someone you know who has suffered a financial disaster.
. Retire 1-2 full years early, or take time off to care for an elderly family member or a newborn child.

Pain #2: You Never Get EXACTLY What You Want When You Pay Someone Else… There’s Always A Compromise

You have to spend the time explaining what you want from them, wait for them to come up with a sales letter, tell them you want more changes… wait even longer… then REPEAT THE PROCESS!

All the while hoping your copywriter doesn’t hike up his fees for the extra time spent.

Let’s face it… if you really enjoyed babysitting others, you’d be a parole officer, junior high teacher, or a 60-hour work week middle management slave.

You got into marketing on the Internet because you want freedom… but no one is going to just hand you your freedom. You have to earn it.

If you ask me, taking one day out of the month to write some quick sales copy — getting it done right the FIRST time -– is an extremely fair trade in your favor.

Pain #3: You Get Excited About It —
You Can Do It Quickly

Do you remember when you were back in school and you had to write about something you really really hated… like a paper about the French Revolution, or the Solar System?

A freelance copywriter is going to feel the exact same way. He’s in it for the money. You are more knowledgeable and more excited about the topic than he is, so he’s going to drag his feet!

Because you know the topic so well, you know what buttons to push.

The things YOU get excited about are probably the things other enthusiasts in your niche are going to get excited about, so you save a TON of time by targetting what your prospects want to hear.

A dummy freelancer is going to fumble around in the dark until he hits the sweet spot.

You can start and completely finish your own sales letter TODAY, or wait around for weeks just for a rough draft if someone else did it.

Enough Foreplay, Just Tell Me What I’m Getting!

The Exact Moment I Realized I Was A Fast Food Copywriter, and Why I Suddenly Had NO CHOICE But to Explain How to Be One

– What’s a stairway conversation and how is it so important to the way your brain works?
– What small change to my business allowed me to launch 20 products in 2007? (I launched more products that year than I had in all my previous years of internet marketing COMBINED!)
– Why you want to be the copywriting equivalent of a McDonald’s fast food worker… and NOT an artsy-fartsy gourmet cook.
(That’s DEATH!)
– How the word “wait” could have serious repercussions for your business and your lifestyle for years to come.

My Personal Formula for Copywriting: Why Fast Food Copywriting Is A Formula, Not A Skill, And Why Anyone Can Master It

– How you can get your complete sales letter written in mere hours using the proven time-tested 7-step formula that I have printed and tacked up to my office wall.
– What one thing can weave your points together… that your high school English teacher NEVER told you. I laugh at so many copywriters for forgetting this entirely!
– If you are on a time crunch, the one thing you probably SHOULD outsource.
Get others to write your sales copy for you, for free, no strings attached whatsoever!

Split Test the Crap Out of Your Letters to Get Them Evolving and Responding to What Your Prospects Want…
Not What You “Guess” They Want

– Why you need to stay far away from “the obsessive tester” and how to avoid becoming one yourself.
– One thing to watch out for with price testing… that could actually lose you money, but is an easy stumbling block for CONVERSION RATIO JUNKIES!
– My personal, never-before-explained secret to finding the best and most powerful phrases for your swipe file. I found 60 phrases in about 10 minutes using this technique.

How Reading Your Junk Mail Will Help You Find The Exact Trigger That Gets People Tripping Over Themselves to Buy!

– Why you absolutely, positively must go back to a 4th grade writing level to succeed.
– The exact number of words you need in your sentences to have the optimum psychological impact.
– The maximum length of time your video should run. It’s a lot shorter than you think.
– Robert Plank’s ultimate writer’s block cure for bullet points. (This one idea kept me up all night.)

“How Do You Write That Killer Headline?”
And Why I Spend As Much Time on the Headline
As I Do On the Body of the Copy!

– How to end up with 5 to 10 PAGES of headlines, so you know the exact one to choose for the perfect fit!
– The perfect blueprint to crank out sales letters on an assembly line… by having others interview you in a very specific way!
– How “the way” you present the problem and solution in your copy could mean life or death.
– Integrate Parkinson’s Law, Natural Language Processing, and Time Travel for a copywriting method that’s out of this world!
– Sell without selling and tap into an entirely new market — most traditional copywriters don’t have a CLUE about this method!

This simple, 10,000-word special report is written just like a concise sales letter — you won’t find ONE unnecessary word in the entire manual… I dare you!

You get all this powerful information for such a low price, which you can write off as a business expense

Get download Robert Plank – Fast Food Copywriting at Forimc.com right now!