Julie & Cathy Funnel Gorgeous – FG Society Certification Phase 1

FG Society Certifified Master Marketer Program

Dear Soon-To-Be-Master-Marketer,
It’s hard to describe how excited we are that you are holding this document in your hand (or reading on a phone more likely).
We know contained in these pages, is critical information that could transform your ENTIRE life. It’s a bold promise we know, but one we’re ready to bet our business on.
Somewhere somehow you’ve heard about our certification program called FG
Society. Maybe you watched a live info session, maybe you got this link from a friend, but it really doesn’t matter, because we’re here now chatting, and we have some really important things to share.
The reason FG Society even exists is because of a very big problem in the online marketing space. It’s filled with under qualified people trying to make a quick buck. And very very few of these people actually want to learn the skills they need to be an excellent marketer.
Here’s the reality we’ve discovered. While niching down is a great idea to stand out in business from a visibility and messaging standpoint, skillwise if you want to learn how to build funnels that convert, you can’t just know one thing.
You have to know THREE things, and that is the foundation of FG Society.
It’s all about understanding what makes a great offer, great copy, and great design.
Despite the fact that it seemed like a big ask to teach all three, we’ve done it.
Over 400 marketers have gone through this program and transformed their understanding of these three areas, essentially making them “triple threats” in the industry.
FG Society Certifified Master Marketer Program
Our nickname now is that we’re creating a community of triple threat marketers who understand these three things – after all – it’s the same three things that make a FUNNEL convert too!
This isn’t just theory either. We’ve seen over and over again that our funnels outperform industry standards… by a lot. People who build funnels that are supposed to break even, end up with $25,000 a month in net profit. Or they make $100,000 in 30 days off a $30 product.
Our conversion rates on all our funnels beat benchmarks 100% of the time.
FG Society is our solution to the need for providers, business owners, and freelancers to learn the three great foundations of funnel building…
Offer, Copy, and Design.
We’re excited to take this journey with you!
XX Jul + Chy
FG Society Certifified Master Marketer Program
FG Society is a certification program that teaches online marketing through the design and development of a sales funnel. The program is broken up into three phases, based on the foundational pieces of Internet Marketing.
1. Offer Creation + Strategy
2. Copy
3. Design
We do this in an applied way by teaching funnel building for infoproducts.
Students move through each phase, with an exam at the end to test competency. We call this the “triple threat”. The ability to do all three pieces well is what makes a marketer stand out in the industry.
ACADEMIC OVERVIEW
FG Society Certifified Master Marketer Program
By the end of the program, they have comprehensive knowledge of funnel strategy + design, plus how to build a great info product offer and write high converting copy.
Certified marketers unlock a range of perks inside the Funnel Gorgeous ecosystem, with the ability to be featured as a partner provider and available for done-for-you work.
Those who wish not to be certified but simply want to go through the program for individual skill development can opt out of the exam process.
Funnel Designers
Funnel Strategists
Copywriters
Designers
Digital Marketers
Marketing Consultants
Marketing Coaches
Marketing Agencies
Virtual Assistant’s Looking To Uplevel Their Skills
Facebook Ad Agencies That Want To Uplevel Their Funnel Skills
Business Owners That Want To Build Their Own Internal Funnel Team
WHO FG SOCIETY IS FOR

FG Society Certifified Master Marketer Program
FG SOCIETY CURRICULUM
Customer Avatar
Online Business Models
New Business Growth
Problem + Solution
Unique Selling Proposition
Value Ladder Strategy
Funnel Strategy
Continuity Considerations
Pricing
Unpacking Offers
Lead Funnels
Funnel Analysis
Direct Response Intro
Sales Copy Instruction
Announcements
Features/Benefits
Guarantees
Urgency/Scarcity
FAQ
Closes
Headlines
Problem/Solution
Rapport
Testimonials
Persuasion
Storytelling
Webinars
Emails
Naming

phase #1: OFFER CREATION + STRATEGY FUNNEL COPY
Average Cart Value
Lifetime Value
Anticipating Launch Results
Strategic Planning
Funnel Elements Checklist
Conversion Benchmarks Calculator
USP Examples
Intensive Examples
Glossary of Terms

Email headline cheats
Naming + USP examples
Copy teardowns
Webinar hotseats
Glossary of terms

FG Society Certifified Master Marketer Program
Experience First Design
Space
Cadence
Balance
Emphasis
Details
Sales Page Design
Announcements
Features/Benefits
Guarantees
Urgency/Scarcity
FAQ
Closes
Headlines
Problem/Solution
Rapport
Testimonials
Offer Assets
Logos
Graphics
Product mockups

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Proof Content

Archive: https://www.dropbox.com/s/mizjdg9yjte3hj5/FGS-Brochure.pdf?dl=1