Advanced Custom Audience Targeting
This training course features two 90-minute webinar lessons, each including up to 60 minute presentations and 30 minutes of Q&A.
Lesson 1: Custom Audience Foundations
An introduction to Data, Engagement, App Activity, Offline, Lookalike, and LTV Audiences
Lesson 2: Advanced Custom Audience Techniques
Website Custom Audiences, the pixel, events, and advanced targeting techniques
Topics Covered
- Data File and App Activity Audiences
- Engagement Audiences (page, video, lead form, canvas, Instagram business profile, event)
- Offline, Lookalike and LTV Audiences
- Website Custom Audiences (all visitors, specific page, time on site, and ALL pixel event possibilties)
- Pixel installation and Event creation
- Advanced audience creation and strategies
What You’ll Learn
A deep and thorough understanding of the most advanced strategies for discovering who your warmest audience is, how to segment them, how to target them, and how to ultimately benefit from that sophisticated targeting.
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