Drew Boyd – Top 10 Marketing Challenges

Top 10 Marketing Challenges

By: Drew Boyd

Description:

Marketing is tricky business. Relationships need to be managed with clients, salespeople, and customers. Prices and contracts must be negotiated. The business must grow. Drew Boyd has been in marketing for over 30 years, and he has worked with the best marketing minds in the world. In this course, he covers the 10 most challenging situations you might face in a marketing role, and offers solutions for overcoming them. These tips are under 5 minutes each—even the busiest marketing professional can watch them, and reap the rewards down the line.

Author:

Drew Boyd is a C-suite advisor on creativity and innovation, international public speaker, award-winning author and innovation blogger, and associate professor of marketing and innovation. He is widely recognized as one of the foremost experts, trainers and thought leaders in corporate innovation methods.

Drew is the author of Inside the Box: A Proven System of Creativity for Breakthrough Results; and Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants. His work has been featured in numerous business publications such as The Wall Street Journal, Bloomberg, Forbes, Industry Week, Psychology Today, and Strategy+Business. Drew also hosts the podcast Innovation Inside the Box.

Drew teaches, consults, and speaks extensively in the fields of innovation, persuasion, and strategy. He teaches business and government teams how to solve tough problems to create a culture of innovation and a flowing pipeline by reframing the innovation process in a way that makes people more—not less—creative.

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